Online store WordPress themes. 5 of the best and the free ones

Online store WordPress themes. 5 of the best and the free ones
Nastya Kuznetsova
Content manager

We found 5 free WordPress themes for you. All of them are adaptive, search engine optimized, and compatible with popular page builders: from Elementor to Divi. Phew, we’ve spent two days... But now you will be able to launch a store only in one.

These themes have similar functionality because all of them are able to integrate with WooCommerce. But they have different designs and nice demo data, for a store as well.

WooCommerce is the most popular and most powerful plugin for e-commerce. It has hundreds of special functions: from creating a catalog to configuring promotions and newsletter — all of these are free. There are paid extensions that give even more possibilities. WooCommerce integration means that a plugin can be installed in just two clicks and all the free functions will become available.

You can find 10, 20, or even 100 themes, integrated with WooCommerce. But these five have pretty and free demo data for an online store — suitable images and texts, forms and sections, page structure. It’s much easier to edit a website with demo data than to create one from scratch.

Free themes don’t always have demo data, finding cool demo data is an especially rare case. So take the opportunity — choose the design that suits you better and try it out. If the free template’s functionality is not quite enough for you, try purchasing a paid version or WooCommerce extensions.


5 stars out of 5 — user score at
400 000+ active template installations from

This free WordPress template is good for creating a personal blog, a news website or a portfolio. But thanks to the integration with WooCommerce, it is best suited for an online store. The main advantages users tend to point out include great search engine optimization and high loading speed of websites — Google Speed Insights top grade, 91%.

In order to upload a demo WordPress template of an online store, you are going to have to install several plugins. Go to the WordPress admin panel: Appearance — Themes — OceanWP — Theme Details — Install Plugins. Install, then activate all the recommended plugins.

An invitation to create a website will appear at the top of the page — Welcome to OceanWP. Click on Run Setup Wizard, you’ll see demo themes in the second step. A demo for an online store is called Store, obviously.

There is a PRO-version from 39$. It contains several demo data variants and advanced functionality: a slider, a side panel, social network buttons, a window that pops up when you add a product to cart, and a lot more.

Website support is free for all users, faster for customers and the fastest for a fee. The forum at

To theme page


5 stars out of 5
40 000+ active template installations

Astra came out in 2017 and has become one of the best WordPress online store themes in two years, it was even praised by the Elementor developer. Astra is optimized, micro-markup is on by default. It is considered to be a really fast theme: 85%, according to Google PageSpeed Insights, it supports AMP-optimization — pages load faster on mobile devices.

In order to upload a demo WordPress template of an online store, go to the WordPress admin panel: Appearance — Astra Starter Sites — Free. 51 free demo data kits are available. There is Organic Store, a cosmetics store, and Brandstore — a clothing and accessories store.

There is a PRO-version from 59$. It has more options for header and footer modification, more fonts, there are page layouts, quick product browsing, galleries, a drop-down cart, and more.

Website support is prioritized for PRO-version users. There is documentation, Facebook and forums.

To theme page


5 stars out of 5
100 000+ active template installations

The newest trend is used in Hestia design — Material design, the template is elegant, modern, and adaptive. Another advantage is Retina support (modern screens with high pixel density). Users point out smooth scrolling and the fact that you can use a video or a slider as a background. Powerful and convenient Mega Menu is included — it’s a menu with extended configuration possibilities: you can make it vertical or horizontal, add icons or images, change the appearance of all elements and the whole structure.

In order to upload a demo WordPress template of an online store, go to the WP admin panel: Appearance — Hestia Options — Sites Library. 9 free demos are available, 1 of them is for an online store — WooCommerce Demo.

There is a PRO-version from €69 for one website, it includes support and updates. If you take a more expensive package, it will support more websites, include more demo data packages, and prioritized support.

Support. There is a forum at for the free WordPress template users. There are updates and developer support for the paid version users.

To theme page

eCommerce Gem

4 stars out of 5
5 000+ active template installations

There are several product sections on the main page. There is a categorized product search, a full-size slider, a new product carousel, an advertisement section, Retina support, and more. This WordPress template will be suitable for any store: from books and jewelry to construction materials.

In order to upload a demo WordPress template of an online store, you’re going to have to install a plugin for data import. Go to the WordPress admin panel: Plugins — Install Plugins — search for One Click Demo Import — install and activate it.

Now you can install demo data: Appearance — About eCommerce Gem — Demo Content — Import Demo Data. There is only one demo for this theme.

There is a PRO-version for $49 with new fonts and advanced settings for the slider and the footer.

Support. There is a forum at the developer’s website and at

To theme page


5 stars out of 5
1 000+ active template installations

Once you install this free WordPress template, you’ll be able to get a quick look at the cart from any page, upload product samples: when a user specifies parameters, the store shows him/her a photo of the desired product. You can configure the header and the footer: post contacts, change the color and transparency, size of the logo, disable and enable the main menu.

In order to upload a demo WordPress template of an online store, go to the WP admin panel: Appearance — Woostify — Options — Install Woostify Library — Import Demo — Free. There are two clothing and accessories stores.

In a PRO-version from $39 for one website, there is a quick product browsing, automated search, a footer builder, and a rushing promotional clock.

Support. There is a forum at and a database at the developer’s website — for the free WordPress template users. Support on the website is for everyone, it is prioritized for customers for 6 months (can be extended).

To theme page

All these online store WordPress themes can be found in Vepp — a service for server and website management.


You don’t have to sign up for WordPress, extract any archives, install a database. It will do everything itself, just choose a template and wait for 5-10 minutes. From here you also can go to the WordPress admin panel — upload demo data and continue working on your website.

Nastya Kuznetsova
Content manager