Why Your WordPress Blog Is Not Making Money (5 Problems You Can Face and How to Fix Them)

Why your WordPress blog is not making money
Nastya Kuznetsova
Content manager

Did it ever happen to you that you wrote a cool article — and a very practical one, as a matter of fact, with lots of useful images. But, tough luck, your website is loading kind of slow. Most likely, you won’t notice it, but your readers sure will. Then you start to advertise the article, and eventually, your website goes down. It cannot be accessed and seems to be gone forever. As you run around screaming and panicking, the website comes back to life... Phew! Crisis averted.

A standard situation for a blogger with readers and a set of website problems. If you let things slide further, a day is coming when your website will fail beyond repair. But, before that happens...

Mass mailing won't function, and none of your subscribers will receive emails anymore.
Other strange things can start happening: banners you did not add appear on the website, or a completely different website opens when you type in your blog’s address.
Advertisers and readers will soon leave.
What is happening and how can you fix it?

Whenever You Blog Goes Slow, Your Readers Are Sure to Leave

To make sure you keep getting a lot of visitors and money flows like a river, you need to create quality content and promote is with advertising. It may all be true, but if you are having issues with your website, it is not going to work.

Great content needs lots of great images in good resolution, which means large file size consuming your precious hosting space. A successful advertising campaign will draw many visitors to your blog and increase the hosting load immediately. What happens next? Your website starts working slower.

«People cannot just sit around and wait: if a page takes longer than expected to load, they will simply leave»

But sometimes, you haven’t changed anything at all, and your website is still slow. That means you’ve got a cheap shared hosting: the resources are not strictly divided among users. Whenever your hosting neighbors run out of resources, they start taking others’. Yours, as the case may be.

If Your Blog Is Unavailable, Your Advertisers Are Sure to Be Unhappy

If you make a bigger load on hosting, your website will be slower. If the load goes higher still, the website will go down. Using cheap shared hosting, you will get blocked by your provider to make sure you do not strip your neighbors of resources, and in case of another hosting type, your resources will simply come to an end.

«When your website is down, you are losing readers, reputation and advertisers. If it is a frequent event, you will end up being alone»

At any rate, you will eventually buy more resources. But, in shared hosting, it is not going to save you from attacks by your neighbors, while in other hosting types, on the contrary, it will, because the resources are strictly divided and belong all to yourself.

If Mass Mailing Is Not Functioning Properly, Don’t Expect Your Readers to Return

Any mass mailing creates a large hosting load. If your hosting is a shared one, and you are sending out large numbers of emails, you may draw a lot of resources from your neighbors. When «a lot» turns into «way too much», you will get blocked.

«100 emails at a time? Oops, you are too popular, big shot! Maybe you don’t even need to bring your readers back through emails?»

And don’t forget about spammers — they are the worst hosting neighbors of all. Not only do they consume a ton of resources with their mass mailing, but they can also set you up. Here’s how it works: spammers spam, because that’s what they do, and mail services block their emails by IP address, which is common for the entire shared hosting, including you. You get hit just as hard!

Strange Things Happening at Your Website Mean You Are About to Lose It

When banners or links that you are sure you did not add appear in your blog, it is a sure sign of a virus or hackers’ attack. The same is likely to be the cause if you get redirected to a different website when you try to enter your blog.

The first thing you need to start thinking about is your password and antivirus. If your password is too easy, or you don’t have the habit of scanning your website for viruses, this could be the source of problems.

«If your website was simply infected with viruses, think of a far worse scenario, when it gets hacked or hijacked»

Sometimes shared hosting is to blame: if any of your neighbors get infected or hacked, hackers will be able to get to you through him. It is that easy because the resources are not strictly divided, and the server has a common operating system and software.

Where to Seek Help When Everything Is Failing?

Often website problems are caused by hosting, especially shared hosting, so the first thing to do is to contact support. If it is as bad as you feared it might be, expect questions about backups of your website. You need them to restore the system to the point when everything was still OK.

What’s next? If you host your website on VPS or in the cloud, you can add resources, buy antivirus, perhaps hire a system administrator. If your hosting is shared — run for your life :) We recommend Vepp.

Vepp — is a user-friendly service for managing your WordPress website and server. You can create backups, scan your website for viruses, treat them and even track your blog's statistics. Everything is so simple, you won’t need a system administrator!


With Vepp, your website will run on fast and reliable DigitalOcean servers: the resources are strictly divided, and each server has its own IP address.


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Nastya Kuznetsova
Content manager

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