A WordPress landing page: how to not let your advertising campaign go to waste
WordPress is an excellent solution for marketing specialists. It’s a free website engine that allows you to launch a landing page quickly. It is easy to manage, there are many great templates, and plugins help you link the payment and callback forms. And if things do not go as planned, thousands of freelancers are willing to help for a small fee.
All these advantages of WordPress make it one of the best solutions for launching advertising campaigns. We use it to quickly create a landing page, and direct the traffic from social media, contextual advertising, mailing lists and other channels there. On the landing page we exhibit the goods, collect contacts and depersonalized data.
All of these come together on a WordPress landing page as a single powerful point. That is why it is crucial that the landing page does not fail. Still, it can happen.
How to avoid wasting your advertising campaign if your landing page is a WordPress page?
Take care of hosting
Yes, this article is about WordPress, but it cannot go without mentioning hosting. As skillful as a racecar driver may be, if he is driving a wreck, there is not a chance of victory. However engaging a new game may be, if your hardware just isn’t up to the level, you will not be able to fully enjoy it. Same goes true for hosting.
Hosting is just another computer. And every new visitor is another bit of load on that computer. If the hosting is weak, the website will be slow and go under eventually. What does that translate into for an advertising campaign? A complete failure!
All users attracted through hard work and high costs will, at the very best, see a slow website, and in the worst case — the browser’s page «This site can’t be reached». And then, say goodbye to the money you invested into advertising. It will literally go down the drain.
What actions can be taken about hosting
- Stop using shared hosting: it is neither secure nor reliable. Choose a VPS (virtual private server) or cloud server. For example, choose Digital Ocean.
- You will need at least 1 Gb RAM and 10 Gb of disk space. Do not try to save a penny!
Here’s what a landing page looks like with a hosting fails to cope with visitors surge
As much as we all love WordPress, there is no denying the truth: the system is incredibly vulnerable. The engine is being developed by a poorly centralized community, so errors are inevitable. Every year enthusiasts discover dozens of security gaps in WordPress. Internet frauds write malware to penetrate your website through these gaps, just like viruses do to computers.
Of course, your landing page will not get infected immediately after you launch it (unless you are in a fierce competition with someone). Viruses act automatically: they simply browse through the list of technical addresses and seek security gaps. If you happen to have one in your website, you are under threat.
What does getting infected with a virus means for an advertising campaign? Anything: a virus can simply increase hosting load, for instance, by setting up cryptocurrency mining. Or, it may steal personal data or post ads on your landing page. The worst of all is if a browser or a search engine find a virus at your website. They will block user access to the website, and you can kiss your money goodbye then.
It is complicated to remove the virus independently, and you need to detect is first. Enable the antivirus to help.
Google Chrome blocks infected websites
As Murphy’s law says, problems happen. Your hosting mail fail, a virus can penetrate the barriers, or you may simply press the wrong button when you are too tired or short of time. If any of these should happen, you will have a backup of your website ready to go. Otherwise... you know what will happen otherwise. If none of these ever occur, good for you, but better safe than sorry.
You can back WordPress websites up manually. Just go to your hosting, open the folder and copy the entire contents to your computer. It may not sound convenient, but it will get the job done. Although automatic backups are a far more advanced way to go.
Set up automatic backups
Numerous services are available for automatic backups, e.g.:
Talk to your admin
If you have one, that is. A web administrator is a professional, who deploys a website on hosting, configures email and domains. In general, he/she ensures smooth operation of your WordPress landing page.
But a web administrator is a technical person, and marketing folks do not always have seamless relations with tech folks (if you know what I mean). And after all, what if your web administrator is plain busy when your advertising campaign starts.
Just imagine: you launch a campaign, your traffic is on the rise, the website starts to slow down or even goes under, and you are left all alone face-to-face with the problem.
What your admin should know
- Make sure to let him/her know that you are about to launch an advertising campaign.
- Ask to check everything, tell about the hosting, antivirus, backups.
- Ask him/her to be available for reaching during the campaign.
- If you do not have an admin, buy a server control panel. It will not be able to replace an admin entirely, but will be a strong help.
Web administrators are all different people. Some can be quite a character
How to avoid wasting your advertising campaign
- Check you hosting. Do not try to save a penny, buy a VPS or a cloud server for your upcoming advertising campaign.
- Install antivirus.
- Create backups.
- Talk to your admin.
Each of these tasks is a lot easier when you have a good server control panel. It helps you manage your VPS as if it were a shared hosting. The panel features built-in antivirus and automatic backups tool. And, of course, the panel will replace a web administrator, although not always. At least, it will let you seek your admin’s assistance as little as possible.
Vepp is the perfect control panel for a VPS-hosted WordPress website
- It works with a Digital Ocean cloud and any VPS.
- Built-in antivirus.
- Vepp is incredibly convenient and user-friendly, so even a complete novice will be able to navigate through.